Or this springy dress from Filly and Modaspia.
Love the pockets!
So you can see that there are super awesome duds going on in this store. But here is the real kicker. So Evan calls me because Lindsey has designed a dress that she needs photographed. He has lined up model, Crystal, to wear the piece and our goal is to really focus on the dress as it does have so much work put into it and such a large amount of detail. My job then, is to keep things simple, without being boring. Since it is fashion, and it is not a runway, there has to be something going on on the face. Alot of runway makeup is super minimal, which is fine, because the girls are moving so quickly and you want them to all blend together. No one face should stand out on a runway, which is why things are kept simple. But in a fashion photo there is a little more room for color and shape. Since Crystal is the only one in the image, we didn't have to worry about consistency. Also, the viewer will be looking at her a lot longer than someone sitting at a show, so we have to make sure her face is visually entertaining as well, without distracting from the clothes. Lindsey's dress was enough excitement on it's own, and with Crystal's loooooong body, things worked pretty well together. Here's a sneak peak!
Thanks Evan, Amanda, Crystal, and Lindsey!
more to come...